![]() Another advantage is the platform’s unique user base, Pinterest has successfully differentiated itself from other already-saturated marketplaces like Facebook and Instagram. With over 250 million active monthly users on Pinterest, retailers can easily reach more customers. Pinterest is the second largest source of social media traffic to Shopify stores, one of the largest eCommerce platforms in the world. Here are 3 reasons why you should sell on Pinterest.Ġ1. The platform is undoubtedly striking an impressive user growth aiming at higher sales and user engagements. While women still make up the majority of Pinterest’s global audience at 80%, male and Gen Z pinners are up 40% year over year. Pinterest first launched in 2010, serving as a place for women to browse and pin the latest fashion style and home decor ideas. Let’s take a deeper look into why Pinterest should be the next marketing channel for online businesses to drive sales. The platform emphasizes appealing visuals, which make shopping ads less disruptive and annoying compared to other social media platforms like Facebook or Twitter. 478 million people use Pinterest every month to find ideas and inspire their next purchase. Of all the social commerce platforms, Pinterest is at the best position to capitalize on this trend. ![]() From product search to order checkouts, everything happens on a social media platform seamlessly. ![]() ![]() Social commerce is the process of using social networks to complete an online purchase. It is estimated that the global social commerce market will drive over 600 billion in sales by 2027. ![]()
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